Romain Williams.
“Communication is not the final layer of strategy. It is how strategy becomes understood, trusted and acted on.”
I’m Co-founder & Executive Director of IIBD and CEO of Artefact91 — working on institutional strategy, governance, partnerships and the public decisions organizations have to explain.
The work is rarely just communications.
A communications challenge is often an organizational challenge showing up in public. I work at the intersection.
01 Institutional strategy
Where are we going, and what needs to change? Direction, positioning and the portfolio decisions that follow.
How was the decision made?
02 Governance & decisions
What choices will move the organization there — and who has the authority to make them stick.
Who has authority?
03 Engagement & partnerships
Who needs to inform, understand, participate in or support those choices — brought in early enough to matter.
Who needs to participate?
04 Communication & issues
How strategy becomes clear enough to create understanding, trust and movement — including when it goes wrong.
What happens after the announcement?
Four engagements, one standard.
The Decision Line
Most organizations start at the message. I start at the decision.
Institutions don’t have a communication problem every time people disagree with them.
Sometimes the problem is the decision.
Sometimes it is the process.
Sometimes people were invited too late.
Sometimes evidence was collected but never meaningfully used.
Sometimes the communication really is the problem.
Knowing the difference matters.
Press kit
Approved bios and bibliography — ready for programmes, introductions and articles.
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