Ideas | Romain Williams — Essays, Research, Books & Media
Romain Williams CO-FOUNDER + EXEC. DIRECTOR, IIBD · CEO, ARTEFACT91
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Ideas are part of the practice.

I write about institutions, communications, public decisions, digital systems, representation and the structures that shape what people experience. Some of the work is academic or research-based. Some is public commentary.

The formats change, but the underlying question is often the same: what sits underneath the story we have been given?

Romain Williams at her desk in a plaid blazer and brown turtleneck, hand resting at her jaw
Romain Williams
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  • Strategy Notes
  • PR, In Practice
  • Campaign Intelligence
Featured · PR, In Practice16 October 2026 · 5 min read The Press Secretary Failed the Bar. Who Failed the Vetting? The person at the podium absorbs the blame. The people who hired her rarely do.
Katie Zacharia lasted five days as White House press secretary. The clip will outlive her tenure. This essay asks why a single meeting was enough, who checked the claims, and what it means for anyone asked to defend decisions they had no hand in making. Crisis Communications · Leadership · Accountability · Media Read the essay →
Strategy Notes5 October 2026 · 10 min The Campaign You Build Is Not the Campaign Voters Experience → A campaign is designed as a system. A voter experiences it as fragments. Toronto’s 2026 mayoral race, read through the Decision Line. Campaign Strategy · Public Opinion · Political Communications · Non-partisan PR, In Practice1 October 2026 · 4 min PR Does Not Start With the Statement. It Starts With Operations → By the time someone says, “We need a statement,” the organization has usually already made the decisions that will determine whether that statement is credible. Strategic communications starts upstream. Public Relations · Executive Communications · Reputation · Operations Campaign Intelligence1 October 2026 · 5 min The Doorstep Is a Data Source → A campaign that treats canvassing only as distribution is leaving intelligence on the sidewalk. Field is where campaign assumptions encounter actual people. Campaign Strategy · Field Intelligence · Voter Behaviour · Message Testing PR, In Practice1 October 2026 · 5 min When Sorry Becomes the Second Crisis → A weak apology can create a second crisis when the organization says more than it has actually decided. Trust repair begins with responsibility, remedy and proof. Crisis Communications · Reputation · Leadership · Governance
Also · Field note · 16 September 2026 The window before the narrative sets — on Artefact91 ↗
Research · IIBD working papers
All 13 papers in the Community Wealth Infrastructure series →

Wealth Is Designed

WP2 2026

How rules, institutions, and public decisions shape ownership
Romain Williams & Dara Dillon · IIBD

Williams, R., & Dillon, D. (2026). Wealth is designed: How rules, institutions, and public decisions shape ownership (Working paper). IIBD.

An examination of how ownership and wealth are produced through institutional rules and public decisions rather than simply emerging as neutral market outcomes.

How Public Decisions Become Ownership Decisions

WP4 2026

Tracing who captures the assets, appreciation, and long-term value created by government action
Romain Williams & Dara Dillon · IIBD

Williams, R., & Dillon, D. (2026). How public decisions become ownership decisions (Working paper). IIBD.

A paper tracing the administrative and policy decisions through which assets, appreciation, risk, control and long-term value are allocated.

Financing Ownership

WP6 2026

How capital design determines who can acquire, hold, and transfer assets
Romain Williams & Dara Dillon · IIBD

Williams, R., & Dillon, D. (2026). Financing ownership: How capital design determines who can acquire, hold, and transfer assets (Working paper). IIBD.

An analysis of how financing structures shape who can acquire assets, under what conditions and whether ownership can endure.

Measuring What Communities Own

WP9 2026

The Community Wealth Balance Sheet and data accountability for public decisions
Romain Williams & Dara Dillon · IIBD

Williams, R., & Dillon, D. (2026). Measuring what communities own: The Community Wealth Balance Sheet and data accountability for public decisions (Working paper). IIBD.

A measurement-focused paper asking what public systems need to count in order to understand where ownership and value ultimately land.

Ownership Is Not the End

Stewardship, governance, and the long-term protection of community assets
WP10 · Romain Williams & Dara Dillon · IIBD · 2026

Williams, R., & Dillon, D. (2026). Ownership is not the end: Stewardship, governance, and the long-term protection of community assets (Working paper). IIBD.

A paper on what happens after acquisition: the governance, stewardship and institutional capacity required to protect assets over time.

Who Owns the Digital Value?

Working paper Policy · Emerging technology

Data, algorithms, platforms and public investment
Co-authored · IIBD

A working paper on digital ownership — who captures the value created when public investment, data and platforms meet — built as a structured argument for institutional readers rather than a technical audience.

Books

The Crisis Playbook

Romain Williams · A practical guide to crisis communication for regional funders and leaders

Nine chapters that turn crisis communication, stakeholder engagement and organizational resilience into guidance under-resourced organizations can actually use — crisis typology, AI-guided communication, nonprofit and local-government practice, the funder’s role, case studies, training, evaluation and what comes next.

View the book →
Publication
Artefact91, 2025 · Nine chapters · ISBN-registered
For funders, nonprofit leaders and civil-society professionals — before, during and after a crisis.

At What Cost? Black Women, Workplace Inequities, and Well-Being in Canada

Dara Dillon and Romain Williams · Chapter 5 in And Sometimes There Are Tears: Black Women and Well-Being

This chapter examines the relationship between workplace inequities and well-being in Canada, contributing to a wider volume on Black Canadian women’s experiences of wellness, healing and collective liberation.

View the Book →
Publication
Canadian Scholars / Women’s Press, 2026
Edited by Ezinwanne (Ezi) Toochukwu Odozor, Janelle Brady and Njoki N. Wane
Cite this chapter

Dillon, D., & Williams, R. (2026). At what cost? Black women, workplace inequities, and well-being in Canada. In E. T. Odozor, J. Brady, & N. N. Wane (Eds.), And sometimes there are tears: Black women and well-being (Ch. 5). Canadian Scholars / Women’s Press.

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