I’m an executive leader and strategic communicator. My career began in communications and kept moving closer to the decisions behind it — into engagement, strategy, partnerships and building organizations. Today I lead IIBD and Artefact91.
I ask a lot of questions early: what’s actually being decided, who’s missing from the room, whether the plan serves the objective. Working across environment, international development, advocacy, research and nonprofit leadership has taught me one thing above all — context changes the answer.
“The goal is not more communication. It is communication that does its job.”
I also write — essays, research papers and a book chapter. Read the ideas →
Two organizations currently led, and the roles before them — including a research fellowship at the World Trade Organization in Geneva.
Independent Canadian nonprofit advancing data accountability in public decisions. Organizational strategy, governance, partnerships, portfolio development, institutional positioning, research translation and public engagement.
Strategic communications firm. Organizational positioning, business development, client strategy, creative oversight and partner relationships. 20+ campaigns led.
National 2SLGBTQI+ network. Bilingual member engagement across a distributed membership.
Data, society and public issues. Editorial direction and production for an international readership.
Research on international trade and environmental policy, including cross-border waste flows between the Global North and South.
Project-based communications and partnership assignments for NGOs and social enterprises.
Communications and public relations leadership for a nonprofit foundation — organizational messaging, media relations and public-facing programming.
Decision → Audience → Message → Movement
Every piece of communication sits somewhere on a line running from a decision to a movement. Most organizations begin in the middle, at the message, and inherit whatever was assumed at the two stages before it. I start at the decision.
“An organization that knows what it wants but hasn’t built the infrastructure to move people toward it does not have a communications problem.”
Seven questions, about ninety seconds. Nothing is stored and no email is required — at the end you get the question I’d ask next. Your result is a starting point, not a verdict.
Communication becomes more valuable when it moves closer to the decision.